Turn Engagement Into Reward.
Create anticipation. Capture attention. Reward participation. Lockbox is an interactive prize activation designed to turn audience participation into an exciting branded moment — combining a simple game mechanic with the excitement of an instant reward.
Watch
How Lockbox Works
Participants are invited to enter for the opportunity to unlock a prize. The experience can begin through a fully branded digital entry page, accessed through your website, social media, email campaign or QR codes positioned throughout a venue or event.
From registration through to the prize reveal, the journey can be customised around your brand, campaign and audience.
Watch A Lockbox Activation
Five Steps From Entry To Reward
Attract
Use digital campaigns, QR codes, screens, signage or event staff to invite people to participate.
Engage
Participants access a branded experience and enter their details or complete the required campaign action.
Unlock
Selected participants receive the opportunity to unlock the Lockbox and discover whether they've won.
Reward
Prizes can range from branded merchandise and vouchers to VIP experiences, tickets, products or sponsor rewards.
Measure
Where required, the activation can support data capture and campaign reporting, giving brands greater insight into participation and engagement.
Digital Or Physical — You Choose
Lockbox can work as a digital experience or become a physical centrepiece within a live activation. For physical environments, the experience can be incorporated into bespoke branded structures such as lockers, cabinets, display units or themed installations — creating a highly visible focal point that attracts attention and builds anticipation around the prize reveal.
Built For Every Audience
Lockbox adapts to the venue and the campaign — here's where it works hardest.
Sports & Fan Zones
Create excitement around matchdays, sponsors, competitions and fan rewards.
Shopping Centres & Retail
Drive footfall, support retailer promotions and add an interactive reward mechanic to seasonal campaigns.
Brand Activations
Turn product launches and promotional campaigns into participatory experiences.
Corporate & Live Events
Create an engaging competition or prize moment that draws guests into the activation.
Hospitality & Visitor Destinations
Reward participation, encourage exploration and create additional guest touchpoints.
More Than A Prize Mechanic
Lockbox can help campaigns:
- Increase footfall and participation
- Capture opted-in customer or fan data
- Drive visitors to a website or landing page
- Support product launches and promotions
- Create memorable prize moments
- Increase sponsor visibility
- Encourage social sharing
- Generate measurable audience engagement
Built Around Your Brand
Every Lockbox activation can be tailored to the campaign. Branding can extend across the digital entry journey, physical installation, screens, signage, prizes and supporting promotional materials — creating one consistent experience from first interaction to final reward.
Sponsor Opportunities
Lockbox provides a strong platform for sponsor integration. Sponsors can be incorporated into the entry journey, physical installation, prizes, digital screens and winner moments — giving partners a more engaging presence than traditional logo placement alone.
Lockbox, Delivered
Lockbox Activation
Guest Lockbox Moment
We Don't Simply Put A Prize Behind A Door
We build the experience around the audience, the environment and the commercial objective — combining interaction, technology, branding and reward to create a moment people genuinely want to take part in.
Ready To Unlock Your Next Activation?
Whether you're looking to increase footfall, grow your audience, activate a sponsor or simply create an unforgettable prize moment, we'll tailor Lockbox around your campaign.