Turn Your Shopping Centre Into An Interactive Destination.
Increase visitor numbers, support retailers, generate customer data and create sponsorship opportunities.
Footfall & Dwell Time, Reimagined
From family-friendly trails to seasonal campaigns, Pulse Activations helps shopping centres become genuine destinations — not just places to shop. Every activation is designed to route visitors past participating retailers and keep them on-site for longer.
- Increase visitor numbers
- Support retailer participation and sales
- Generate valuable customer data
- Create new sponsorship opportunities
- Increase dwell time across the centre
Built For Retail Calendars
Campaign-ready formats that flex around seasonal moments and year-round retail goals.
Easter Hunts
Seasonal egg-hunt trails that guide families store-to-store across the centre.
Christmas Trails
Festive interactive trails that drive footfall through the peak trading season.
Family Engagement
Activities designed to keep parents and children on-site — and coming back.
Retailer Participation
Trails and quests engineered to route footfall directly to participating stores.
Family Engagement, Delivered
Real footage from a live shopping centre activation — families taking part, and the reward moment at the end of the trail.
From Arrival To Reward
Real steps from a live Pulse trail activation — the same journey every shopper follows through your centre.
Discover
Signage and floor decals at the entrance and in-mall draw shoppers to the trail start point.
Scan & Join
A quick QR scan starts the trail — no app download, no queuing required.
Visit Retailers
Clues route shoppers checkpoint to checkpoint, past every participating store in the centre.
Redeem & Report
Completing the trail unlocks a reward — and every step along the way feeds your reporting pack.
Built To Involve Your Retailers And Sponsors
Every trail can route footfall to participating stores and put sponsors in front of every visitor.
In-Store Checkpoints
Trail checkpoints hosted inside participating units, routing shoppers directly through the door.
Exclusive Offers
Retailer-funded rewards and vouchers, unlocked only by completing the trail.
Sponsor Branding
Sponsor logos and messaging built into trail artwork, checkpoints and the prize itself.
Per-Retailer Reporting
Retailers see how much of the trail's footfall reached their door.
What You Get Reported Back
Every activation is tracked so you — and your retailers and sponsors — can see exactly what it delivered.
Footfall & Visitor Numbers
Total participants and unique visitors across the campaign.
Dwell Time
How much longer participants stayed on-site versus a typical visit.
Retailer & Store Visits
Checkpoint completions broken down by participating retailer.
Data Capture
First-party customer data collected through sign-up and participation.
Social Reach
Shares, tags and organic reach generated by the campaign.
Sponsor Visibility
Impressions and engagement against every sponsor touchpoint.
Ready To Transform Your Centre?
Tell us about your centre, your retailers and your dates — we'll design an activation built to perform.